INDIANAPOLIS – Pacers Sports & Entertainment today announced Tatiana Holifield has been named Vice President/Head of Digital Strategy.
Holifield, most recently the Senior Director of Social Media & Digital Marketing Strategy for Viacom in New York, was chosen after a national search. She began her duties this week.
"We are excited to welcome Tatiana to our team at Pacers Sports & Entertainment," commented Todd Taylor, Senior Vice President, Chief Sales & Marketing Officer. "In her role, Tatiana will lead digital strategy for our entire organization. Over the past several years, our social and digital engagement have continued to grow across all meaningful metrics and we are excited to add a talent like Tatiana to build on these efforts.