NEW YORK, Jan. 20, 2016 – Reigning Kia NBA Most Valuable Player Stephen Curry and defending NBA Champion Golden State Warriors retained top honors on the NBA’s Most Popular Jersey and Team Merchandise lists. Results are based on NBAStore.com sales from October 2015 through December 2015 and reflect a record-breaking holiday shopping season. NBAStore.com had its largest Black Friday (Nov. 27) and Cyber Monday (Nov. 30) in history, with combined sales up 20 percent from the previous year.
Rounding out the top five players are the Cleveland Cavaliers’ LeBron James (No. 2), the Los Angeles Lakers’ Kobe Bryant (No.