NBA FIT is the league’s comprehensive health and wellness platform that encourages physical and mental well-being for fans of all ages. NBA FIT Week engages players, partners and community organizations to highlight the importance of leading a healthy life through mind, body and spirit.
In partnership with community experts, the National Basketball Coaches Association, the NBA Strength and Conditioning Coaches Association, and the NBA Physicians Association, NBA FIT provides diverse health and fitness information to children and their families through social media and interactive online content.
Since the beginning of the 2014-15 NBA Season, Kaiser Permanente has served as the Official Health Care partner of the NBA.