Expands use of Salesforce Marketing Cloud and Service Cloud to personalize engagement with fans across every digital touchpoint
Deploys Einstein Analytics to automatically surface customer insights, make recommendations and predict future trends
Selects MuleSoft to connect its data across various systems in an application network, which will enable the organization to innovate faster based on the demands of its fans and the professional sports market as a whole
SAN FRANCISCO—September 20, 2018—Salesforce (NYSE: CRM), the global leader in CRM, today announced that Pacers Sports & Entertainment (PS&E)—the company behind the Indiana Pacers (NBA), Indiana Fever (WNBA), Fort Wayne Mad Ants (NBA G League), Pacers Gaming (NBA 2K League), Bankers Life Fieldhouse arena and Pacers Foundation—is deploying Salesforce to personalize every digital interaction with fans and create the 'Ultimate Indiana Pacers Fan Experience,' with future plans to implement this experience across the entire PS&E portfolio of teams and brands.