Bankers Life Fieldhouse, home of the Indiana Pacers, has a new addition. Wednesday morning, the organization placed a banner featuring Paul George on the building facing Georgia St.
The banner seems to coexist as a Nike advertisement that extends the ‘Come out of nowhere’ campaign. The campaign, which launched with LeBron James as the primary star, stems from the Cleveland Cavaliers’ comeback in the 2016 NBA Finals. However, Paul George has become a larger part of Nike basketball’s advertising strategies since the summer and certainly seems to be a great target for this tagline.
Paul George and the Indiana Pacers (3-4) will take on the Philadelphia 76ers (0-6) tonight at 7:00 pm ET.