On Thursday, Nate Taylor of the Indy Star reported that the Indiana Pacers are "supportive" of having an advertisement emblazoned on the team's jerseys and are "planning" to have a corporate sponsorship deal in place by the 2017-18 season.
"We are hopeful and look forward in talking to a number of folks who may have interest in that," Rick Fuson, the Pacers' chief operating officer, told the Indy Star. "I'm confident that many teams, if not most, will have a great sponsor on the uniform."
While the 2.5 by 2.5 inch logo patch will take up only a small piece of real estate on the front of the team's jerseys, its addition has the potential to provide a large stream of revenue to a franchise that continues to rank in the bottom third of the league in attendance.