So.
Lots to discuss in terms of conference realignment.
We’re gonna spare you all the talk of cultural fit, traditional geographical rivalries that give college sports the personality that professional sports lacks and talk of this being the “new Wild West.”
There’s a place for that talk, but hear me out.
Instead let’s talk about cold hard cash, specifically the amount that’s about to flow into member universities of the Big Ten Conference.
The 14 schools were already set to see a payday of monumental proportions prior to the news of UCLA and USC joining the fray.