PISCATAWAY, NJ - FEBRUARY 24: Trayce Jackson-Davis #23 of the Indiana Hoosiers is introduced before an NCAA college basketball game against the Rutgers Scarlet Knights at Rutgers Athletic Center on February 24, 2021 in Piscataway, New Jersey. Rutgers defeated Indiana 74-63. (Photo by Rich Schultz/Getty Images)
What is all this NIL talk about, and why should you care at all? Does it matter to Indiana? It sure does. Big time.
Let’s take a look at NIL and see what it’s all about because it is the biggest buzz around NCAA sports right now. NIL is the NCAA’s seemingly reluctant decision to allow student-athletes to profit from their name, image, and likeness, thus the name NIL.