The annual study is conducted by Ryan Brewer, an associate professor of finance at Indiana University Columbus.
According to Brewer, Indiana’s program has an enterprise value of $279 million, trailing only North Carolina at $378 million and Duke at $370 million.
Brewer’s data shows the IU program with a cash flow of $12.9 million and revenue of $34 million.
In a similar study of women’s college basketball programs, also conducted by Brewer, Indiana ranked 14th nationally with a value of $50 million.
The rest of the top 10 includes Ohio State, Louisville, Arizona, Syracuse, Illinois, Kentucky and Arkansas.