Although its overall value declined for the second straight year, Indiana basketball is the nation’s fifth most valuable program, according to a study published Monday by The Wall Street Journal.
After coming in second in the study released 2018 (2017 data), third in 2017 (with 2016 data) and fourth in the study released 2016 (2015 data), IU fell to fifth in this year’s study, which includes 2018 data.
The study was published on Monday afternoon by the The Wall Street Journal (paid link).
Indiana was valued at $243.8 million in 2015, a record $277.