As the college game has grown to resemble that of the NBA more with developments in NIL and transfer portal recruiting, some programs have leaned into the change by hiring a dedicated general manager.
Similar to the NBA, not all general managers are necessarily doing the same kind of work around college basketball. Some may assist in scouting or recruiting and some may have a level of authority over a head coach, not unlike the NBA model.
But the general framework and purpose of the job is pretty uniform. Running a program has always been complicated, but new rules have made it even more so particularly with international recruiting emerging as an even more viable option.