Indiana’s current contract with adidas is set to expire next summer, which means it’s just about time to revisit the age-old debate as to which major athletic company the Hoosiers should partner with.
Apparel contract negotiations can be as fickle as recruiting battles, making it hard to predict exactly how things might shake out in advance. Last time around, Michigan had just left adidas for Nike, helping Indiana land an extension that was twice as profitable as the prior agreement.
Now, Indiana is second only to Texas A&M in athletic department revenue among Adidas schools, almost $50 million more valuable than even Kansas.