Here's another group that should have incentive to bring the Indiana-Kentucky series back: television executives.
While the NCAA Tournament always draws much bigger numbers than regular season college basketball, the Hoosiers & Wildcats drew in a 6.9 rating on Saturday afternoon -- the highest number in the tournament and the 2015-16 college basketball season to date - by a long shot.
Saturday's Indiana-Kentucky game on CBS had best overnight rating of the weekend (6.9). 2nd was Sunday's SFA/ND with a 5.8.
— Sports TV Ratings (@SportsTVRatings) March 21, 2016
For context, the top in-season college basketball game generally draws around a 2.