College basketball recruiting is weird.
Some players fit in a system, others don’t. Different conferences play different styles. Very loud fans (and donors, maybe) yell at the top of their lungs to Recruit The State even if those players don’t necessarily fit in the system.
We’ll never fully see what goes into recruiting, the nitty-gritty stuff that gets to a recruit to post that ever-coveted graphic onto their Instagram and Twitter accounts.
But we get glimpses here and there. Recruits talk about what appeals to them in interviews, some post about visits on social media and sometimes the head coach sends out a DM as a tweet.