In November 2014, a Bloomington bar came up with an idea that was very fun, but also very against the rules.
A Tim Priller T-shirt promotion.
Priller Mania had swept through Bloomington after the awkward, but well-intentioned IU freshman forward debuted with one basket, two rebounds, one steal and one block in that season’s opener against Mississippi Valley State. He was the program’s newest Human Victory Cigar, an instant fan favorite well on his way toward attracting a cult following. And as Priller’s whimsical legend began to grow, one of the go-to student bars in town was eager to get in on the bit.