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IU Athletics to Pilot Beer and Wine Sales at Football Games This Fall

BLOOMINGTON, Indiana - Fans over 21 attending football games at Memorial Stadium this fall will be able to enjoy beer and wine to enhance the IU Football gameday experience.

Pursuant to a pilot program recommended by the consulting firm Wasserman and consistent with the University's Service of Alcohol Policy, beer and wine will be available for purchase by all football game attendees over 21 through a third-party vendor to be selected through the University procurement process.

"Our main goals with this initiative are to enhance the gameday experience for our fans and reduce alcohol-related incidents in and around the stadium," said IU Vice President and Director of Athletics Fred Glass.