Bloomington, Ind. – Indiana University Athletics has retained Bloomington-based Upland Brewery for its pilot program to sell beer and wine in Memorial Stadium during the 2019 football season. Upland was selected through an open, competitive university-administered procurement process.
With the adoption of the pilot program consistent with Indiana University's Service of Alcohol Policy, Indiana joins a rapidly growing list of schools in the Big Ten and around the country serving alcohol in public areas of sporting events to fans 21 years of age and older. Seven Big Ten schools will sell beer and/or wine in public areas at its home football games this fall – Illinois, Indiana, Maryland, Northwestern, Ohio State, Purdue and Rutgers.