Indiana University announced in a press release this afternoon that it has partnered with apparel company Campus Ink for an upcoming merchandising and NIL project with Hoosier athletes.
Per the release, the team shop will open in the fall and feature player-specific merchandise, including officially licensed shirseys and other apparel, sorted by player. The release announced that in addition to the merchandising opportunities, Campus Ink will work with athletes to provide merchandising, marketing, and sales education to understand the business behind the scenes.
Indiana alumni Mark Cuban was quoted in the release, saying, “I’m really excited that the leading NIL company, Campus Ink, and the best university on the planet, my alma mater, Indiana University, are working together.