Bloomington, Ind. – The story of Indiana University Athletics will be told more deliberately – and better – than it ever has been before.
On Tuesday, Indiana University Vice President and Director of Intercollegiate Athletics Fred Glass unveiled the first-ever Indiana University Department of Intercollegiate Athletics Brand and Uniform Guidelines. Among other things, the guidelines identify nine characteristics of "Who We Are" as an intercollegiate athletic department, while also serving as a roadmap to most effectively communicate and promote IU Athletics to its fans and other stakeholders through the consistent use of IU's marks, colors, topography and other means.