BLOOMINGTON, Ind. – Indiana University Athletics and its multimedia rightsholder, IU Sports Properties, announced today an extended relationship between IU and The Libman Company.
The leading brand of cleaning tools has been an IU partner the last five years. Notably, the new term allows for The Libman Company to receive brand visibility on the side of the basketball goal pads and new TV visible LED signage inside Simon Skjodt Assembly Hall. The LED signage recently was added during the 2019 season and is visible to television audiences during men's and women's games.
"We're honored to have this affinity with a storied program like Indiana, and we look forward to continuing our overall athletics sponsorship in the coming years," said The Libman Company President Andrew Libman.