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Getting better all the time: Tom Crean’s culture of player development

As Tom Crean built his first Indiana recruiting classes, he sold his future vision of the program. Winning would be scarce to start. But stick with the hard-working culture and the long hours that come with it, and the on-court success would come.

Within that culture is an attention to detail on all aspects of a basketball player. Add it up year over year and Crean has shown a strong suit for player development. It’s been a major foundation for his program building at Marquette and Indiana.

Player development is something recruits reference often when talking about the Indiana program.