PORTLAND, Ore. – The Illinois State Athletics Department has partnered with brand marketing consultant and best-selling author Jeremy Darlow to assist Redbird student-athletes in developing and growing their personal brands.
"We are excited about this collaboration with Jeremy Darlow and The DARLOW Rules program," Illinois State Director of Athletics Larry Lyons said. "This partnership focuses on our student-athletes' personal growth, brand development and leadership and will provide them with tools that will prepare them for life after sports. We feel this will be a key addition to our comprehensive life skills and personal development programming initiatives coordinated by our staff in the Karin L.