NORMAL, Ill. – Illinois State University and CEFCU have come to terms on a naming rights and sponsorship agreement valued at approximately $3.1 million over 10 years. The agreement, which will support the funding for ongoing and ever-evolving costs associated with the student-athlete experience, was initiated by LEARFIELD's Redbird Sports Properties, the University's athletics multimedia rightsholder.
"Everything we plan here in the Athletics Department at Illinois State is done through the lens of how it would affect the success of our student-athletes, and this agreement is further proof of that mindset," ISU Director of Athletics Kyle Brennan said.