NORMAL, Ill. – Illinois State Director of Athletics Larry Lyons and Learfield President and CEO Greg Brown announced today a first-of-its-kind partnership for the University, as ISU Athletics will outsource its comprehensive multimedia rights for the next 10 years.
The ISU-Learfield relationship begins immediately, while the agreement is concurrent with the start of the 2017-18 athletic season. The collegiate marketer already is working closely with Lyons and his athletics administration to establish "Redbird Sports Properties" – Learfield's local team that will be solely dedicated to representing Illinois State. In addition to managing all aspects of the Redbirds' rights including signage, digital, television and radio play-by-play and coaches' shows, Redbird Sports Properties will develop a corporate partner platform that also may be leveraged with support from Learfield National Sales.