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Cleve In The Eve: BU disgraces itself, telling longtime PJS beat writer ‘You don’t promote the Bradley brand’

Shame on you, Bradley University.

On the cusp of one of the greatest moments in the last 30 years for its men’s basketball team, the university disgraced itself Friday afternoon when it barred longtime Journal Star beat writer Dave Reynolds from participating in a media event for the team’s upcoming NCAA tournament appearance.

That move was every bit as stunning as it was unearned, a disservice to Journal Star readers — who are Bradley basketball fans — who want coverage of their team.

Bradley head coach Brian Wardle and his media relations staff, apparently uber thin-skinned, hijacked the university’s reputation and undermined what should be a feel-good weekend as BU heads toward the NCAA Selection Sunday with an automatic berth in hand.