CHAMPAIGN — After $7 domestics and $8 craft brews go on sale this fall at State Farm Center and Memorial Stadium, revenue from the public beer sales is expected to top $100,000 in its first year.
But UI senior associate athletic director Marty Kaufmann said overhead costs involved with setting up the sales will lower profits, especially in Year 1.
"There will probably be an increase in the low six figures," Kaufmann said Tuesday, the day Illinois announced it would begin making beer available at select sporting events later this year. "But we've found when researching this that Year 1, you have some operational costs.