CHAMPAIGN — Growing up in his native China, Bruce Lu became a "huge fan" of North American sports.
The University of Illinois junior started watching NBA games 10 years ago and American football during high school.
Now he will co-anchor a new Chinese-language broadcast of Illini football games, thought to be the first of its kind in the country. The broadcasts will be available free through the fightingillini.com website and its new mobile app.
While the game isn't widely recognized in China, Lu said the idea has "great potential" to win over new Chinese fans.