Jarling's Custard Cup has been a staple of the Champaign community since their Kirby Ave. location opened back in 1983. They have some pretty great ice cream custard, after all! Unfortunately -- and to the dismay of Tom Hanks -- the business went up for sale last Spring. We briefly discussed expanding our #brand to encompass this fantastic treat, but the dream was short-lived. Custard Cup was destined for another owner.
Well today we're happy to pass on that the Custard Cup will survive thanks to the efforts of an investment group that includes Bruce Weber, Ron Turner, Kurt Kittner, and a few other former Fighting Illini athletes.