Shoes are a big deal in the basketball world.
Even with so many new and exciting options in sports shoes, there seems to be a market missing — signature sneakers from female athletes.
Air Swoopes, released in 1995, were the first pair of signature shoes named for a female athlete, Sheryl Swoopes. The shoes were gender neutral and became the second pair of signature shoes. The first were Michael Jordan’s, ten years prior.
Then in the 90s, Nike started using Swoopes, Lisa Leslie, Mia Hamm and Jacki Joyner Kersee, in a print and TV marketing campaign.