There are huge penalty shouts for Coventry. The players and just about everyone in Sky Blue in the stadium is outraged.
It comes after Matty Godden appeared to have had a shot blocked by the hand of Gabriel Osho.
Rotherham's Tariqe Fosu, on loan from Brentford, has collected a pass from Conor Coventry and burst forward, the only thing missing after his subsequent cross into the box was a Millers teammate to apply the finishing touch.
The Tangerines are on top in the early stages at a lively Bloomfield Road.
Millers Grant Hall, Conor Coventry and now Lee Peltier have had to make timely interventions near their own goal to prevent the home side from getting in on goal.