You might have heard this claim before: Women's soccer is a booming business with investors finally waking up to its potential.
Now -- finally -- there are tangible metrics to support that claim, including in the National Women's Soccer League, where franchise valuations have increased tenfold in a two-year period, and there are more groups interested in joining the league than there are available spots.
Los Angeles-based Angel City FC and San Diego Wave FC began play this year to bring the 10-year-old NWSL to 12 teams, and newly appointed commissioner Jessica Berman has confirmed to ESPN that two teams will be added for the 2024 season -- "2023 is 100% off the table," she said.