There is a general concept in the radio business that probably should also apply to the blog business as well. The general idea is that the radio audience turns over every 15 minutes. People get to their destination. They might be going to the store, going to work, or driving home. When those folks leave other folks will get into their car and the whole process starts over.
So, radio deejays find themselves resetting the conversation. We should really do that here too. We have new readers all of the time. Expectations for the Houston Texans are higher this season and when that happens there will be new readers.