The NFL is very strict when it comes to what cleats players can wear week in and week out. So much so that players will get fined if they wear custom cleats during a game. They’re required to wear cleats that coincide with the colors of their respective team.
The NFL is allowing their players to wear custom cleats this week for their My Clause My Cleats initiative, in order to represent a charity.
You can get a glimpse of the custom cleats that some of the players on the Texans will wear this week, on their website.