It’s not only part of their DNA but it’s also the Houston Texans way. I won’t go as far to say as if they’re emulating how the New England Patriots do business but this is the way that they are. And rightfully so, any multi-million dollar business will want to minimize harm as much as possible to not only keep a positive image but to protect their brand as well.
Most successful organizations are like this as it’s paramount in terms ensuring that the revenue steams are plentiful and that the perception continues to be positive. That’s certainly representative of who the Houston Texans are.