It wasn't the kind of elaborate wizardry that revolutionizes the game of football, nor was it the relatively vanilla previous approach that the Texans' offense had adopted during an unproductive start to the season.
How the Texans orchestrated their playbook Sunday during a 27-20 victory over the Tennessee Titans represented progress. A speedier tempo, faster start and more creative strategies defined coach Bill O'Brien's first game since taking over play-calling duties from offensive coordinator George Godsey.
The Texans were less predictable and harder to contain as a no-huddle attack kept the Titans on their heels in the first quarter.