Curtis Jackson - better known as 50 Cent - has really woven himself into the city ever since he moved to Houston last year, so it was no surprise to see him sitting courtside at Wednesday night's Rockets game at Toyota Center. Although the rapper, actor and entrepreneur was there to watch some basketball - the NBA's top team Phoenix Suns rolled the Rockets 129-112 - he also was there to do business.
Jackson and the Rockets announced a partnership Wednesday with the rapper's wine and liquor company Sire Spirits being featured throughout Toyota Center as part of a multi-year deal, the first of which Jackson has struck with an NBA team.