The Rockets will wear a ROKiT Phones logo on their jerseys beginning this season.
Before last season, the NBA began allowing teams to sell jersey sponsorships with patches on the left shoulder of the uniforms. More than half of the NBA teams sold that sponsorship last season, but the Rockets opted to go without the jersey sponsorship.
On Tuesday, the Rockets changed that by announcing a multi-year partnership with ROKiT Phones.
Launched in August of this year as a subsidiary of ROK Brands, ROKiT is a challenger cell phone startup. ROKiT offers a variety of "humanity-first" IO Collection cell phone bundles: feature-laden, cutting-edge phones that include access to free telemedicine, pharmacy discounts, family legal services and other lifestyle-enhancing offerings at prices that make them affordable for everyone.