Nike has done its best to capitalize on their biggest active star's final game tonight by creating an advertising campaign centered around Kobe Bryant's farewell.
Nike has produced a couple commercials that debuted this week, and the company also has brilliantly attacked social media with the #MambaDay hashtag that seems to be flooding the social media accounts of every sports fan today.
Nike even dedicated a website where fans can create their own meme and share their last word on the Lakers' star.
The idea is that you pick a photo, then label it with one word as a tribute to Bryant.