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Best case for NBA Cup? Rising Rockets can soon earn national spotlight.

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Friday night marks the Houston Rockets’ second game in the 2024 edition of the Emirates NBA Cup, an in-season tournament running now in its second season. For the league’s non-die-hard fans, this may elicit a shrug, or, more commonly, a look of confusion. How exactly does the NBA Cup work? What is at stake for the winner? And, most importantly, why the heck should I care?

The first two answers are simple. The third is a bit more complex, though ultimately more satisfying for hoops fans in Houston.

Fred VanVleet #5 of the Houston Rockets goes up for a lay up against Norman Powell #24 of the Los Angeles Clippers in the second half during the Emirates NBA Cup game at Toyota Center on November 15, 2024 in Houston, Texas.u00a0
Fred VanVleet #5 of the Houston Rockets goes up for a lay up against Norman Powell #24 of the Los Angeles Clippers in the second half during the Emirates NBA Cup game at Toyota Center on November 15, 2024 in Houston, Texas.