A+E Networks is placing a big bet on the future of professional women's soccer in the United States.
The NWSL on Thursday announced a partnership with A+E Networks in the form of a three-year deal that gives the media brand an equity stake in the league. Also as part of the deal, Lifetime will become an official sponsor and broadcast partner.
The new venture between NWSL and A+E Networks will be known as NWSL Media.
Lifetime, which brands itself as the premier destination for women, has committed to broadcast one NWSL game every Saturday at 3 p.