Today MLS WORKS, Major League Soccer’s community outreach initiative, announced that the League will “go gold” throughout September, raising awareness and funds during Childhood Cancer Awareness month. The League-wide campaign will be promoted nationally on MLS broadcasts, in-stadium, on social and digital channels and by all 22 MLS clubs through various local activations.
National efforts will benefit Children’s Oncology Group, the world’s largest organization devoted exclusively to childhood and adolescent cancer research, uniting more than 9,000 experts in childhood cancer at more than 200 leading children’s hospitals around the world.
League-wide campaign highlights:
- Commemorative gold adidas Nativo 2017 Official Match Ball to be used during all matches
- Kick Childhood Cancer gold captain’s armband
- Players and PRO referees will wear special edition Kick Childhood Cancer t-shirts during pre-game activities
- Players will wear a commemorative gold ribbon jersey patch throughout September
- Coaches and training staff will be provided with club specific Kick Childhood Cancer scarves
- Gold corner flags and goal nets will be featured throughout the month
- Autographed, game-worn memorabilia will be auctioned off online beginning September 22
“We are committed to the fight against cancer through our Soccer Kicks Cancer program,” said JoAnn Neale, Chief Administrative & Social Responsibility Officer, MLS.