Roc Nation and Major League Soccer’s Houston Dynamo have entered into a groundbreaking deal naming Roc Nation as the exclusive agency of record. This ongoing partnership will see Roc Nation drive further branding deals on behalf of the Dynamo, as well as broker live entertainment opportunities for the Dynamo’s home, BBVA Compass Stadium.
With its expertise across both the sports and entertainment landscapes, Roc Nation will provide the Dynamo with not just premier consulting services, but to also bring landmark shows and entertainment opportunities for BBVA Compass Stadium.
“This unique partnership with the Dynamo is a textbook example of the all-encompassing capabilities of our agency,” said Michael Yormark, Roc Nation President and Chief of Branding & Strategy.