The Houston Dynamo kick off their 2019 season thisz afternoon, and the club is planning to roll out – literally – an exciting new element to the game experience.
Saturday afternoon, the Dynamo will introduce a new cannon that will be fired before kickoff and after every Dynamo goal, as well as at the final whistle when the Dynamo win. With streamers no longer allowed inside the stadiums after Major League Soccer designated them as projectiles and added them to the league-wide prohibited items list, the club saw an opportunity.
“Even before the league informed us of the new policy on streamers, we had already been looking at ways to enhance the game-day experience,” said Jon Schuller, the club’s Vice President of Fan Experience and Brand Integration.