“If you want to win, there is a cost of winning,” said Chairman of the Board of Regents Tilman Fertita to start off the introductory press conference for football head coach Dana Holgorsen in December.
Houston has followed the mantra that “to make money, you need to spend money” in pursuit of reaching national relevancy.
Fertitta helped organize the rare hiring away of a Power Five coach to a Group of Five school in the winter and has helped fund other projects on campus like the Fertitta Center.
“We got to have an excellent athletics program, because that is what is an asset to the University.