When the NCAA announced it would finally allow student athletes to profit from their name, image, and likeness in late October, it stumbled on a perfect solution to a problem that has clouded its existence for decades now.
The ruling came down shortly after California and New York pushed bills to give student athletes to profit off themselves.
While there has been a public outcry for academic institutions to directly pay their student athletes, it’s an unfeasible plan that would create more issues than solutions.
Most athletic departments barely profit after it’s all said and done, anyway.