We have all been marinated in the imagery of college sports that the billion dollar industry profiting off the free labor of college kids has been selling us for decades.
We know this if we stop to consider how many of them have that “One Shining Moment,” experience the National Collegiate Athletic Association broadcasts to the nation in a seemingly endless loop of joy and accomplishment.
The commercials that run throughout the NCAA basketball tournament sell a gauzy scheme that might represent the collegiate adventure of maybe, one percent of scholarship athletes, though that’s probably a bit high.