Iconic institutions like Mile High Stadium now have corporate sponsors like Empower glued on to them. Acrisure? Lumen Field? TIAA Bank Field? Lambeau Field will never sell out for a corporate name - here's why.
Ever heard of Acrisure?
How do you even pronounce Acrisure?
Either way, the Pittsburgh Steelers, who, along with the Packers and Bears, are one of the most historically iconic franchises in the NFL, will be playing at Acrisure Stadium for the next decade and a half after the digital insurance company signed a naming rights deal last week.
When the Steelers built their stadium in 2001, the naming rights were sold to Heinz in a $57M deal for 20 years.