GREEN BAY – The Green Bay Packers are the 20th most valuable sports franchise in the world, moving up 11 places since last year.
Forbes magazine, which annually ranks the value of sports franchises, said the Packers are worth $5.6 billion, a 22% increase from 2023. In August, Forbes said the Packers were the 13th most valuable NFL franchise.
They haven't won a Super Bowl in forever, but the Dallas Cowboys continue their reign as the most valuable franchise in the world. Forbes said they are worth $10.1 billion.