LOS ANGELES (AP) — Pete Rozelle never liked the name that was half-jokingly suggested by Kansas City Chiefs owner Lamar Hunt for the first annual game between the champions of the NFL and the AFL.
Hunt agreed, telling the NFL commissioner they could surely think of something better to call it than the Super Bowl.
So the first edition of what has become the apex of sporting spectacle for much of the world was officially dubbed the AFL–NFL World Championship Game by the leagues involved when Vince Lombardi's Green Bay Packers met Hank Stram's Kansas City Chiefs on Jan.