I don't normally use this space to focus on a single concept, but that's because it's not super common to see the same concept rolled out 6+ times a game. But the Packers clearly saw something in the Colts defense this week that they liked in terms of this concept, so we saw it again and again.
The concept is Smash: an oldie but a goodie, with its roots firmly planted in Green Bay history. Like most concepts, no one knows exactly where Smash started, but we have a pretty good idea. It's an old West Coast concept, most commonly attributed to former Packers head coach Lindy Infante.